I connect people with brands
through effectively combining content, context, strategy, and storytelling.
I design solutions to improve marketing and build communities. My work in the marketing industry world began in 2010 with consulting and public speaking. I interned twice for HubSpot to strategize social media and manage a few major social media channels to generate leads in addition to piloting a video marketing program. I was also at a venture capital firm to create content, research and strategize portfolio companies' marketing programs, develop an influencer program, and optimize landing pages. Currently, I am building out employment branding and social recruiting programs at Sprinklr.
I also speak globally at conferences, companies, and guest lectures in addition to consulting.
fun fact: I started in marketing and business at 12-years-old and got my first client then.
Lane was a part of our first high school accelerator internship program. During his time at HubSpot, Lane used HubSpot's lead generation and social database to assess social media's effectiveness as an engagement channel. He used his analysis to offer thorough recommendations on how HubSpot can improve its social interactions. Lane is truly a remarkable person -- absolutely wise beyond his years. I recommend him whole-heartedly for any future work in the marketing space.”
Lane's approach to social media really brings that elusive human element to B2B marketing. Lane managed all of the monitoring at HubSpot during his summer internship, which is no easy feat! He expertly dealt with and delighted our contacts and customers on Twitter and Facebook, and he quickly made the connections throughout HubSpot so that he could better answer questions on social and better connect social inquiries to the most appropriate department. Lane also managed the Facebook page during his time here, and he boldly experimented with timing, frequency, and content in an attempt to crack the infamous Facebook algorithm. His approach was methodical while always staying true to the inbound way of customer-centric messaging. Lane is so impressively knowledgable and always open to helping out his fellow colleagues, which made him a true pleasure to work with. He's going to go on to do great things!
I first saw Lane present on the subject of Reputation Management at Podcamp Boston 6. He was just 14 years old at the time, and the young man blew me away with his passion, knowledge, and practical insights. His professionalism and comfort in front of an audience were also downright shocking for someone of any age. Amazing guy, Lane is! Lane's list of speaking credits and credentials is nothing short of extraordinary. Lane is incredibly intelligent, focused, and humble, especially considering his sizable accomplishments for his years. What's more, he's a truly kind person who's determined to share his gifts with this world. I believe in this amazing human being, and can't wait to see where his talents and passions lead him next. It's my most sincere honor to recommend Lane for any work, consulting, or speaking opportunity. He knows his stuff. He will deliver, delight, and amaze. Guaranteed.
I had the great fortune to work with Lane when he was a presenter at the Winchester Foundation for Educational Excellence’s conference on Teaching and Learning in the Digital Age. From beginning to end he conducted himself with professionalism and confidence way beyond his years. Throughout his session on social media in education he was articulate, straight-forward and extremely entertaining. Look out world-- this young man is going to do great things!
Lane was raised on computers and understands social media better than most adults in this field. He is a joy to work with and is extremely creative. He has helped me in many areas of social media, blogging, and my online marketing presence. I always look forward to working with him.
I had the pleasure of meeting Lane at Podcamp Boston in 2011 and subsequently invited him to speak as a guest lecturer at my digital marketing class at Bentley University as well as my social media class at Suffolk University. Lane is an articulate, poised and confident speaker. He possesses self-deprecating humor that disarms his audiences and focuses them on his knowledge rather than his age. I thoroughly enjoy working with him and look forward to collaborating with him again in the future.
When Lane Sutton came to speak at my Digital Journalism class, I purposely left out the part that he was a teenager. He waited in the hall as I described Lane's work history in social media, then I called him in. Students gasped.
That's part of Lane's lure: He's brilliant and still young. But Lane is no novelty act. He just happens to be way ahead of most adults when it comes to understanding and implementing social media.
His talk was informative and professional. He explained the future in digital media use for journalists based on computational analysis and his own visionary insight. The talk then ventured into specifics with practical guidelines for journalists and a resources list he tailored for students. The students enjoyed hearing from him and I have invited him back.
I met Lane when he was a 12 year-old presenting on social media platforms at Apple and was immediately impressed by his preparation, knowledge and speaking presence. In the years since, Lane and I have spoken on a number of panels together and he has lectured in the classes I teach at Emerson College in Boston.
What I find remarkable about Mr. Sutton is his ability to easily connect with audiences; within minutes of introducing him into my senior level college classes, my students relate to him as a peer, considering all he has to share on the subjects of social media, marketing and social networks.
My best advice to you regarding Lane Sutton:
- If you're considering admitting Mr. Sutton to attend your university, ACCEPT HIM.”
- If you're considering hiring Mr. Sutton to manage a social media project, HIRE HIM.
- If you're considering inviting Mr. Sutton for a speaking engagement, INVITE HIM.
I was very impressed with Lane from the beginning of our dialogue together. Lane was able to grasp the concept of the NEMOA organization and write a session description within 24 hours! We don't always get that kind of excitement and response from other speakers.
Lane prepared a very detailed and well thought out presentation that covered all marketing touch points, online and offline, that are important in driving revenue for multichannel retailers. He definitely gave our audience a lot of material to absorb and think about.
Lane clearly understands the online marketing landscape and had a great point of view from the new Millennial Generation. I was personally very impressed with Lane, his knowledge, his enthusiasm, and his professionalism.
When I produced the Social E Conference on e-media and social media marketing, I knew I needed an expert. With a crowd of senior real estate and banking executives, the room hushed when we introduced our opening keynote speaker: a teen in high school. But Lane was already a seasoned pro -- speaking before numerous other organizations and notching a few TV interviews, too. He came in with great visuals, a compelling and well-researched presentation, and a message that was to the point: social media is the future. I've put on a lot of seminars and events, and had a lot of speakers. Few have had the impact that Lane had, or the stage presence. He's a Wunderkind To Watch.
Capital of Children (a joint partnership between the LEGO Foundation & the Danish city of Billund) was fortunate to have Lane fly to Denmark over from the US to be the keynote speaker at our Kids and Media Conference. It was definitely the highlight of the day.
Lane brought the teen perspective to the conference and gave a very thorough overview of news media and youth and was able to shake up the traditional news media with his views. We were all impressed by how much he knew and how much experience he had even at such a young age.
Lane was a very professional and a skilled speaker. He really impressed the audience and we got a lot of positive feedback from the participants.
Lane has been instrumental to the success of HubSpot's social selling initiatives and a true delight to work with. His keen ability to identify potential sales-ready opportunities, particularly in competitive scenarios, has benefitted our sales enablement and direct sales teams. It's with great regard that I recommend Lane.”
Lane guest lectured about social media to my class at McGill University. He is an engaging and highly knowledgeable speaker. Lane's passion for social media and digital marketing shines through when he addresses a group. My students rated him highly. If you get the chance to work with Lane, do it. He knows social media inside and out, and is highly focused on giving an audience clear takeaways for action.
Some awesome companies I've had the pleasure to work with
I have been speaking for the past five years. As a digital native, I can address a variety of focuses with a unique perspective from firsthand experience and being a pioneer on social networks since their rise to fame.
My current topics are online marketing, social media, digital nativism, youth leadership, privacy and sharing, technology in society, youth and media, and the millennial generation.
I customize every presentation to address the audience at hand, to fit their needs, with practical examples, and adjust during the presentation so that it is understood best. I can talk at a broad, forward/future-thinking level or go in-depth and step-by-step. My speaking style is engaging, vibrant, energetic, personal, and sometimes humorous.
Over the past five years, I have spoken for many conferences, business professionals, universities, class lectures, non-profits, and corporations. Those audience members have been a variety of students, executives, entrepreneurs, retailers, teens, realtors, attorneys, investors, marketers, private detectives and investigators, employees, journalists, advocates, and business professionals. I am often a keynote speaker and general session speaker, but I do offer breakout sessions or workshops as well.