web analytics
hero15

Hello, I'm Lane Sutton
A digital native

Marketer

Speaker

Entrepreneur

About Lane

I connect people with brands
through effectively combining content, context, strategy, and storytelling.

I design solutions to improve marketing and build communities. My work in the marketing industry world began in 2010 with consulting and public speaking. I interned twice for HubSpot to strategize social media and manage a few major social media channels to generate leads in addition to piloting a video marketing program. I work for OpenView Venture Partners to create content, research and strategize portfolio companies' marketing programs, develop an influencer program, and optimize landing pages. My core values include passion, purpose, learning, teamwork, and collaboration.

I also speak globally at conferences, companies, and guest lectures for classes in addition to consulting. 

Marketing Strategy

Developing strategy is key to plan out your marketing or to improve a lacking area. I like putting together a plan using best practices, comparing what competitors are doing, thinking in the eyes of the prospect/buyer, setting realistic goals, and putting it into action.

Inbound marketing

You might also call this your digital or online marketing, but inbound is a whole movement. I learned it from the pros at HubSpot and practiced it there on the funnel marketing team. This is a combination of attracting visitors to your website, converting them (landing page or an offer), most importantly closing them as a customer, and delighting them.

Social media & community management

I can publish/post to your pages, generate leads from these channels, add some paid campaigns into the mix, engage, interact, and converse with your prospects, customers, and follower base.

Video marketing
Generate leads

I can add conversion optimized calls-to-action, lead nurturing campaigns based on qualified video views by percent of completion, and generate subscribers/prospects for your videos.

Social Selling

As Jill Rowley calls it, this concept is all about identifying potential and prospective sales opportunities on social media. It is part of being where your buyer is, listening to what they're saying, and monitoring the right keywords.

Content creation

Content should be a big part of your value proposition. I can write blog posts, create interactive content surrounding a popular topic (such as a Storify), host a webinar, and then optimize for conversions (calls-to-action, landing pages, nurturing tracks, promotion, and distribution).

What they're saying:

Some awesome companies I've had the pleasure to work with

gI_OpenViewlogo.PNG
HubSpotLogo_Dark_Web
HB513459
pclogo
NEMOA logo - ShareLearnConnect
140conf state of now
FOSI_Logo-300x111
trinity_logo_blue
Emerson_College-logo-9F6E4D494E-seeklogo.com
20130206_Copy_of_Logo_Stacked
20131205202304!Logo_legalseafoods
bgca logo
capital-of-children-logo-web_LanguageSelect
lego_foundation_BLL_komm_logo_web
Apple_gray_logo
Bentley_Master_VertStack_1C_1
Constant_Contact's_New_Logo
SXSW
641

Some of my mentions and features in the media

cnn
forbes-logo
WallStreetJournal-logo
boston-globe-logo1
venturebeat
header_logo.v2.us.dark-5d78b91550b870c7ed82c3497f34947e
og-fb-foxbusiness
logo
Inc.-Logo
Boston_Herald_logo
huffington_post_03
Business-Insider-Logo
intuit-logo
K@W1
The-young-icons
New_England_Cable_News_logo
FOX_25_WFXT_Boston
the next web
readwrite_logo
AMEX_OPEN_logo_navy_notag
452246682
metrowest_news_logo2
BostInno
gam-masthead
Background Image
I speak!

Speaking

I have been speaking for the past five years. As a digital native, I can address a variety of focuses with a unique perspective from firsthand experience and being a pioneer on social networks since their rise to fame.

My current topics are  online marketing, social media, digital nativism, youth leadership, privacy and sharing, technology in society, youth and media, and the millennial generation.

I customize every presentation to address the audience at hand, to fit their needs, with practical examples, and adjust during the presentation so that it is understood best. I can talk at a broad, forward/future-thinking level or go in-depth and step-by-step. My speaking style is engaging, vibrant, energetic, personal, and sometimes humorous.

Over the past five years, I have spoken for many conferences, business professionals, universities, class lectures, non-profits, and corporations. Those audience members have been a variety of students, executives, entrepreneurs, retailers, teens, realtors, attorneys, investors, marketers, private detectives and investigators, employees, journalists, advocates, and business professionals. I am often a keynote speaker and general session speaker, but I do offer breakout sessions or workshops as well.

Ask me about a speaking engagement!

Background Image
A few stats
40

Presentations made

450

Leads I generated at HubSpot in one month

5700

Twitter followers

13

Years old when starting in marketing, consulting & speaking

Background Image
Some highlights
2010 - First speaking engagement & started consulting
2010: Feature story in Boston Globe
2013 - Gave TEDx talk
TEDxRedmond at Microsoft HQUnplugging from Technology
2013 & 2014: Joined HubSpot
Social Media Funnel MarketingCambridge, MA
I am currently accepting speaking engagements, and work opportunities

I'm located west of Boston, MA
and I work with clients globally.

Contact Lane