Lane Sutton is a 16-year-old young entrepreneur who has grown up with technology and social media.
He is a Social Media Coach helping brands, companies, colleges, and people market and grow their social media presence online. Lane regularly speaks to conventions, corporations, business professionals, college students (both undergraduates and post-graduates) about the business of social media, personal branding, reaching the future generation of customers, online privacy, and inspiring fellow youth to follow their passions in the entrepreneurial world.
CNN, The Wall Street Journal, Forbes, The Week, The Boston Globe, Boston Herald, and New England Cable News, among other local, national and international media outlets have all profiled Lane as the "kid" to watch.
Lane can be found connecting on Twitter, @LaneSutton where he creates conversations, and shares content by building up his personal brand with over 5500 followers.
Many people seek Lane's fresh unique youth perspective on marketing, content, social media, technology and business. He has been doing entrepreneurial ventures since he was five years old, and has been on the computer even longer! He will be graduating in his high school's Class of 2015, and serves as Class Treasurer.
Working as a social media consultant, I strategize for businesses and companies looking to create or expand their online web presence, looking to social media to further establish their brand, or use it for business. I help brands monitor their The networks I primarily use and consult about are Twitter, Facebook, LinkedIn, and YouTube.
I have worked with clients including an autism/special needs advocate and speaker, lawyers, realtors in RE/MAX, Keller Williams and other offices, a college counselor, and more.
Please contact me at Lane@LaneSutton.com for information and to work with me or click "Contact” above to e-mail me using the form.
There's no question of doing social media. The facts prove the ROI of it. The question is how well you do it. Get the coaching you need to improve your business' or personal web presence on social networks like Twitter, Facebook, blogs, LinkedIn, and YouTube. Lane Sutton may only be 15-years-old, but he has worked with a wide variety of clients such as an autism/special needs author, activist, a clothing boutique, lawyers, realtors, landscape architects, a college counselor, restaurants, and more. He offers a unique youth perspective on marketing and business. Lane has built his business and personal brand both online and off, not only through the power of social media including Facebook, LinkedIn and Twitter where he has close to 4000 followers.Lane consults and coaches about these topics (but are not limited to)…
- Profile creation
- Best practices
- Establishing and maintaining a following
- Personal branding
- 3rd party tools to go further
- Online influence
- Social media management/monitoring
- Selling effectively – The 80/20 Rule
- Customer service
"Lane is only 15, but was raised on computers and understands social media better than most adults in this field. He is a joy to work with and is extremely creative. His fees are reasonable and worth every penny and then some. He has helped me in many areas of social media and I always look forward to working with him. If you need some help in this arena give him a call or send him an e-mail you will be very happy you did."
-Amalia Starr, Autism/Special Needs Activist, Author, Speaker
I have spoken to numerous organizations, conferences, groups, audiences of grade school students, college students, business professionals, and entrepreneurs.
Some of my topics I speak about include:
- Privacy and Online Security, Data Use (Staying safe online, real-life examples of over sharing, how our data is used)
- Getting started on Twitter. (Profile, best practices, uses, case studies, statistics, why we follow brands, analytics, tools, tips)
- Setting up a Facebook fan page. (Establishing a profile, Facebook Insights for metrics/measurement, what users want, why we “LIKE” brands)
- Profile creation, Successful ad marketing campaigns, Best practices
- Content, Establishing and maintaining a following, Personal branding, Tracking/measurement, 3rd party tools to go further, Online influence, Blogging, Social media management/monitoring, Selling effectively – The 80/20 Rule, Customer service, Engagement, Conversation, Timing, Social Media for PR
- Connecting with your Future Customers and the Net Generation
- The Social Media Revolution
- Reaching the Next Generation of Customers (How teens/kids/all generations participate in the web, how to connect with them, what they want/expect from brands)
- How social media can be used in certain fields and for different purposes (markets) and for business. (ex: Leveraging Twitter for Job Searching)
- My Young Entrepreneur Story (since I was 5 to now being 15 and how I got started).
Some clients or events I have spoken at:
- Boys & Girls Club of America National Keystone Conference - All Teens Lead (Who Me? Online Identity) Atlanta, GA
- Family Online Safety Institute (Privacy in a Teen Digital World) Washington, DC
- "The Gathering" for Real Estate Mentors (Be a Social Media King & Sell Houses) Cape Cod, MA
- Digital Family Summit (Digital Savvy Teens, What it's like Panel) Philadelphia, PA
- SXSW Interactive (Marketing to Millennials - Connecting with the Net Gen) Austin, TX
- Emerson College Journalism class – Using Social Networks to Be a Digital Journalist (Feb 2012)
- Bentley University eMarketing Class – Creating an Online Personal Brand for Oneself (Feb 2012)
- Emerson College Social Media – Twitter for Business (Feb 2012)
- MegaTweetup Boston at Microsoft – Social Media Metrics of Tonight’s Meetup (Jan 2012)
- Bentley University Marketing Class – measuring social media. November 2011
- Suffolk University Business of Social Media class (Use of Online Data with Behavioral Advertising Targeting and Social Networking – October 2011)
- Hartford Business Journal and Public Relations Society of America CVC Chapter Social Media Summit (Social Media for PR and Connecting with your Future Customers – October 2011)
- Emerson College – ESM (Twitter for Business – October 2011)
- PodCamp Boston (Locking Yourself Up… From Online Predators Online Privacy/Our Social Media Obsession – September 2011)
- Cape Cod and Islands Association of Realtors (Attracting Buyers and Sellers through Social Media – September 2011)
- Constant Contact E-Mail Marketing Employee Business Summit (Current vs. Future Generation of Customers - June 2011)
- Social E Conference (Catching the Next Generation of Customers on Twitter - June 2011)
- Walsh Middle School Faculty Meeting (Online Privacy – June 2011)
- Sudbury Design Group (Twitter and Facebook for Landscape Architecture - May 2011)
- Legal Sea Foods Corporate Marketing Team (Twitter and Facebook for the Restaurant Industry: March 2011 Boston, MA)
- Emerson College (Twitter for Business: Jan 2011)
- Trinity College - Leveraging Twitter for Job Search (Hartford, CT: Jan 2011)
- Combined Jewish Philanthropists (Social Media for Non-Profits Panel, Boston MA, Jan 2011)
- Microsoft MegaTweetup (Social Media Event Analysis for Tonight's MegaTweetup, Boston MA, Dec 2010)
- The Fenn School (Online Privacy, November 2010)
- Cambridge College (My Entrepreneur Story, Online Privacy, Social Media, November 2010, Cambridge MA)
- Licensed Private Detectives Association of Massachusetts (Social Media for Private Investigators and Detectives; Marlboro MA; October 2010)
- Emerson College (Twitter for Business; Twitter for Business; September 2010)
- The 140 Characters Conference, Boston (A 14 year old's entrepreneur story; September 2010)
- Hubspot TV, Cambridge (September 2010)
- PodCamp Boston (Twitter, Facebook, Foursquare - Is It Taking Over Our Lives? ; September 2010)
- Apple Store, Boston (Running a Business and Social Media for Business; May 2010)
- Adams Street Synagogue, Newton MA (Social Media for Business Q&A Session; May 2010)
I had the pleasure of meeting Lane at Podcamp Boston in 2011 and subsequently invited him to speak as a guest lecturer at my digital marketing class at Bentley University as well as my social media class at Suffolk University. Lane is an articulate, poised and confident speaker. He possesses self-deprecating humor that disarms his audiences and focuses them on his knowledge rather than his age. I thoroughly enjoy working with him and look forward to collaborating with him again in the future.
-Mari Anne Snow, Adjunct Professor, Bentley University & Suffolk University
Lane's presentation at Trinity College fit in well with the goals of our sophomore program. Social media can be a great way for students to start thinking and acting like professionals and networking with others in the career fields they are interested in. The students thought Lane was interesting and impressive for his age and he was able to provide very detailed information on how to effectively use social media. Lane tailored his presentation to our students by pointing out ways they could use social media for internship and job searching and not just networking. For students interested in going into the media and communications fields he also gave helpful information on creating a blog and sharing your knowledge and passions with others. Despite the technical difficulties, Lane presented well and had a great attitude and personality!"
-Kacey Agnew, Career Specialist at Trinity College
Lane is a wonderful speaker and has a brilliant mind. I have had the opportunity to attend several events where I have heard him contribute to the conversation. He is definitely someone to watch!
-Lauren Vargas, Director of Community at Radian6
"Lane presented about Social Media to my Graduate Class at Cambridge College. He has a keen understanding and ability to explain the ins and outs of social networking to 20 adults - digital immigrants. Lane's presentation was compelling, engaging and humorous. I highly recommend Lane."
-Catherine Seo, Business/Tech Integration Professor at Cambridge College
Lane Sutton is amazing and inspiring! 15 years old with the knowledge of someone that has been in the industry for more than 20 years.
-Fernando Febres, Social Media Marketing Student at Emerson College
"Because of [Lane's] energy and his age, he offers a fresh perspective on social media."
-Christopher Lynn, Director of Sales and Marketing at The Colonnade Boston Hotel (quoted in The Boston Globe)
"Most boys Sutton's age are more interested in Internet gaming than networking. The brand of a 15-year-old advice-giver is an unusual one."
-Amanda Lenhart, The Pew Internet & American Life Project (quoted in The Boston Globe)
I look forward to hopefully having the opportunity of speaking to your organization or event. Please use the convenient contact form by clicking “Contact” above or e-mail me directly at Lane@LaneSutton.com.
Presentation clips from Trinity College speech: Leveraging Social Media for Job Searching
Please click the images of different news sources listed below to view the articles Lane has been featured or profiled in. A more thorough and consistently updated media page is also available on KidCriticUSA.com's Media page.
- Framingham teen entrepreneur sees big things in social media
- Here, Tweeting Is a Class Requirement
- Monday's intruiging people
- The boy who seems to know it all. Just 13, Framingham boy is already social media guru.
- The Next Crop: Grade School Entrepreneurs
- Happiness Delivered.
- Mass. student becomes boy wonder.
- Young Ambition: How a 13-year old thinks about business.
- A Q&A with social media whiz kid from Framingham.
- Teens that inspire: One year later.
- Not Your Average Entrepreneur: 13 Year Old Mega Blogger and Social Media Consultant
- Lane Sutton Interview
- September 24, 2010 – Lane Sutton, Guest
To get in touch with Lane for speaking, jobs, media, anything else, or just to say hello, you can email using the contact form below, or call 617-329-5263 (617-329-LANE).
If you'd like to get in touch via another method, Lane is active on a number of social networks.